What is SEO [Search Engine Optimization]?

Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines.
While Search Engine Optimization is the focus of this booklet, keep in mind that it is one of many marketing techniques. A brief overview of other marketing techniques is provided at the end of this booklet.Effective SEO techniques help you get more potential customers to your website.
Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.

Latest SEO Techniques

SEO involves a wide range of techniques, some of which you may be able to do yourself and others that will require web development expertise. Techniques include increasing links from other websites to your web pages, editing the content of the website, reorganizing the structure and organization of your website, and coding changes. It also involves addressing problems that might prevent search engines from fully “crawling” a website.
As was mentioned, one of the most critical ways to improve your website’s ranking in the search engine results pages is improving the number and quality of websites that link to your site.
Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages. Because Google is currently the most popular search engine worldwide, according to comScore Inc. (Press Release, June 2008), the ranking of your web pages received on Google PageRank will affect the number of visitors to your website. Techniques to improve your page rank are discussed below.